Bustypeoversigt:

REO Motor Car Company, Lansing (USA)

Nationalitet:

Koncern: -

Firmaet grundlagt: 1905

Produktion 19??: -

Internetadresse: www.

Firmaets postadresse: REO Motor Car Company, Lansing, Michigan, USA

The REO Motor Car Company was a Lansing, Michigan based company that produced automobiles and trucks from 1905 to 1975. At one point the company also manufactured buses on its truck platforms.

REO was founded by Ransom E. Olds in August 1904 (the name of the founder also lived on in the Oldsmobile). Olds held 52 percent of the stock and the titles of president and general manager. To ensure a reliable supply of parts, he organized a number of subsidiary firms like the National Oil Company, the Michigan Screw Company, and the Atlas Drop Forge Company.

The company's name was alternately spelled in all capitals as REO or with only an initial capital as Reo, and the company's own literature was inconsistent in this regard, with early advertising using all capitals and later advertising using the "Reo" capitalization.

Although World War II truck orders enabled it to make something of a comeback, the company remained unstable in the postwar era. In 1954 it was sold to the Bohn Aluminum and Brass Company of Detroit, and in 1957 became a subsidiary of the White Motor Company. White then merged REO with Diamond T Trucks in 1967 to form Diamond Reo Trucks, Inc. In 1975, this firm filed for bankruptcy in the Western District of Michigan and most of its assets were liquidated.

Meanwhile, the corporate shell reorganized in the 1930s after a bankruptcy and the end of automobile manufacturing went through a series of transmutations into the nuclear medicine and prefabricated housing businesses before becoming today's steel company Nucor.

(kilde: Wikipedia)